World of Coca-Cola: Moments of Happiness
Ryan Shields | ID4011 | Summer 2012
  • Opportunity
  • Focus and Goals
  • Ideation
  • Development
  • Refinement
  • The Final Concept
  • RyanShieldsID.com

A Branded Experience Worth Sharing

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Taking (obvious) influence from Coca-Cola's Dynamic Ribbon, I sought a form that was recognizably 'Coke,' while still functional as a stage and camera array.  I needed unobstructed access in and out, while retaining a near-360-degree path.  Safety and reliability concerns quickly ruled out moving parts.  
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When considering sharing the experience, my early thoughts revolved around a kiosk with a touch-screen.  

The Product as a System and an Experience

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